Industry Spotlight: Pool Services in the US

The pool services industry in the United States encompasses the installation, maintenance, repair, and renovation of swimming pools, spas, and related aquatic equipment. Contractors work across a range of settings, including residential backyards, commercial complexes, hotels, community centers, and recreational facilities. Services span new installations, additions, alterations, routine maintenance, and emergency repairs, making the industry a blend of both construction and long-term service work.

The COVID-19 pandemic, combined with low interest rates, fueled a boom in single-family home construction and, by extension, pool installations as consumers invested in home-based recreation. However, recent interest rate hikes have slowed this trend, particularly in the single-family housing market. Growth in multifamily construction has helped offset some of the decline, and anticipated interest rate cuts in 2025 are expected to rejuvenate demand for single-family pools.

Pool service contractors operate in a highly regulated environment that requires state licensing and adherence to strict safety codes. While government support is limited, private organizations such as the National Spa and Pool Institute and the Master Pools Guild offer resources, training, and networking opportunities for industry professionals. Compliance with safety and quality standards is critical to ensuring both customer satisfaction and operational legitimacy.

Financially, the industry generated an estimated $13.9 billion in revenue in 2024, with growth projected through 2029 before slowing to around 2.2% annually. The sector employs over 58,700 workers, with employment expected to grow 2% annually during the same period. There are roughly 16,841 businesses in operation, each generating an average profit of about $56,317 annually. Profit margins have remained steady at around 6.8%, with total industry profits from 2019 to 2024 reaching $948.4 million.

Market demand is driven by construction trends, discretionary consumer spending, and the ongoing need for maintenance and renovations as pools age. Renovations and upgrades, such as resurfacing, equipment replacement, and energy-efficient retrofits, are key revenue streams for many contractors. Seasonal factors also play a role, with demand peaking during warmer months in most regions.

Looking ahead, the pool services industry will need to adapt to shifting housing market conditions while capitalizing on long-term service contracts and renovation opportunities. Companies that diversify their offerings, maintain compliance with evolving safety standards, and build strong relationships with builders and property owners will be well-positioned for success. Partnering with advisory firms like Blue Sky Exit Planning can help pool service businesses benchmark performance and identify strategic growth paths.

For a deeper dive into the key takeaways and to see how your business compares to industry benchmarks, contact Joe at Joe@blueskyexitplanning.com.

Citation: O’Malley, M. (2024). 23899B Swimming Pool Construction in the U.S. IBISWorld Industry Reports. https://www.ibisworld.com/

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